TVS Motor Company
Origin and History
TVS Motor Company Limited is the fourth largest two-wheeler manufacturer in India. It is the flagship company of the parent TVS Group employing over 40,000 people with an estimated 15 million customers. It manufactures motorcycles, scooters,mopeds and auto rickshaws.
It was incorporated as Indian
Motorcycle Pvt. Ltd. on 15th July, 1982 and converted into a
public limited company on 12th January, 1984. TVS Motor Company was promoted by the TVS
group in collaboration with Suzuki Motor Co. Ltd. Japan.TVS and Suzuki shared a 19 year long relationship that was aimed at technology transfer to enable design and manufacture of two-wheelers specifically for the Indian market. At the onset of this partnership, TVS was rechristened as TVS-Suzuki.
Differences in opinion on how to run the join venture eventually led to the partners going their separate ways in 2001 with the company being renamed TVS Motor.
There was also a 30 month moratorium period during which Suzuki promised not to enter the Indian market with competing two-wheelers. The company also got over a period of labour unrest that required Chairman Venu Srinivasan to take tough measures to resurrect a company that was in a state of turmoil. He would go on to invest in new technology, nurture in-house design, and implement Toyota-style quality programs.
Recent Years
Over the years TVS Motor has grown to be the largest in the group, both in terms of size and turnover, with four state of the art manufacturing plants in Hosur, Mysore and Nalagarh in India and Karawang in Indonesia. TVS Motor is credited with many innovations in the Indian automobile industry, notable among them being the introduction of India's first two-seater moped, the TVS 50cc. The company became the leader in its category of sub 100 cc mopeds, having sold 7 million units. It also introduced the TVS Scooty, which is India's second largest brand in the scooterette segment.The TVS Jive launched in November 2009 became India's first clutch-free motorbike aimed at a stress-free rider experience while the unisex scooter TVS Wego is targeted at urban couples, featuring body-balance technology for easier handling.
Company Vision and Mission
Mission
“We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers.”
Vision Statement
“TVS Motor - Driven by the customer
TVS Motor - The Industry Leader
TVS Motor - Global overview
TVS Motor - At the cutting edge
TVS Motor - Committed to Total Quality
TVS Motor - The Human Factor
TVS Motor - Responsible Corporate Citizen”
For the complete Vision Statement, visit the TVS website.
Awards &
Recognition
|
CSR by TVS
Srinivasan Services
Trust (SST) was established in 1996 by TVS with a wish to give back to the society.
The Trust is presently working in 1,000 villages, spread across 5
states.
Economic Development
Health
Education and
Environment and Infrastructure
Sources:
TVS Motor Company website
Wikipedia.org
http://www.tvssst.org